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  • Footwear stocks treaded water in a quarter marked by shareholder activism

  • How Fibbl aims to reduce returns, increase conversion rates with 3D models, AR technology

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Latest Case Studies

  • fibbl black logo

    How Fibbl aims to reduce returns, increase conversion rates with 3D models, AR technology

    By Heather O'Brian

    The Stockholm-based startup Fibbl states that its photorealistic 3D models and augmented reality technology for e-commerce can help footwear brands using its services tackle problems with high returns while also increasing conversion rates.

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    How returns can be an opportunity to boost sales

    By Michele Novaga

    Returns represent a significant cost for online retailers and a scourge for the environment. In the US alone, e-commerce customers returned 17 percent of goods for a total value of $816 billion (€754bn) in 2022, according to the National Retail Federation. The figure is even higher in the EU, where ...

  • SJ

    How Cortina wants to disrupt the sneaker market with its new SJ brand

    By Philip Webster

    Simultaneously in Europe and in Asia, Cortina launched the SJ brand, which it expects will disrupt the sneaker market and help it make the transition from a private label business to a brand-centric entity. The new label was showcased at Expo Riva Schuh & Gardabags, an international trade show specializing ...

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