All Ara Shoes articles
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Leder & Schuh secures the Delka brand
The Austrian shoe retailer Leder & Schuh, owner of Humanic and Shoe4you, has taken over the trademark rights of the Austrian footwear retail banner Delka from Ara. The parties have agreed not to disclose the details of the transaction. Established in 1907, Delka filed for bankruptcy in the summer ...
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ArticleEuropean footwear brands returning to the Russian market
Nearly 15 percent of European footwear companies that pulled out from the Russian market last year have returned to the country, the Russian footwear union estimated. Germany’s Ara and Italy’s Igi&Co are examples of the Western shoe businesses resuming operations in Russia, the organization reported. Following Russia’s invasion of Ukraine ...
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ArticleLegero United wins eAward business prize for its ecological database
The footwear group Legero United was awarded the Austrian business prize eAward for its ecological database. The company won the award, one of the largest IT business awards in Austria and German-speaking countries, in the “Sustainability and smart data” category. The company’s own ecological database allows to calculate ...
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ArticleSalamander and Klauser find a new owner
The German footwear retailers Salamander Deutschland GmbH & Co KG and Schuhhaus Klauser GmbH & Co KG have found a new owner. Prime Footwear Investors AG, backed by a group of experienced managers and retail experts, is taking over the two companies, according to the insolvency administrator Christian Holzmann. A ...
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ArticleAra to sell Lloyd and Salamander
The German footwear group Ara is parting ways with its subsidiaries Lloyd Shoes and Salamander. The group announced plans to reorganize and focus exclusively on the Ara Shoes brand, which was founded more than 70 years ago and which in the past three years, similarly to many other brands ...
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Ara Shoes creates a new sales position to serve retail partners
Ara Shoes reshuffled its sales team, appointing Sven Krafft to the newly created position of “sales manager for specialist retailers Germany” effective from Jan. 1, 2023. With the organizational overhaul, the German shoe company aims to strengthen the specialist trade division in the country following the introduction of the ...
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News briefs
Legero United fills key management positions
The Austrian-based footwear group Legero United has filled further key positions within its management team. Anna Carbonari, a shoe professional who has been with Legero United since 2011, took over sales management for the entire DACH region, which covers Germany, Austria and Switzerland, including the company’s own-brand stores, as ...
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Ara Shoes launches premium partnership program
The German shoe company Ara Shoes has rolled out a premium partnership program in a bid to strengthen its relationship with brick-and-mortar retailers. It is offering select retailers additional perks and special services, including discounts, POS and VM support, access to exclusive product releases and participation in events. Ara ...
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News briefs
Ara merges its retail divisions, reshuffles management
Ara is merging its retail divisions and reshuffling its management team. The Rhineland-based group has announced it is bringing together under the new umbrella brand Salamander friends the retail activities of subsidiaries Salamander Germany , Schuhhaus Klauser and of Salamander International . In ...
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ArticleAra Shoes says Russia is currently one of the best markets in Europe
The Russian shoe market is currently one of the best performing in Europe, where other markets have been more severely hit by the Covid-19 pandemic, Lillian Roor , sales director for Russia of the German company Ara Shoes , told the Russian publication Shoes Report . In the interview, ...
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ArticleLegero obtains top certification for environmentally-friendly new headquarters
Legero United, the Austrian-based footwear group that markets brands such as Legero, Superfit, Vios and Think, was awarded the highest certification by the Austrian Society for Sustainable Real Estate Management (ÖGNI). The company’s new headquarters in Feldkirchen, named the Legero United Campus, have a low CO2 footprint - around 28 ...
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News briefsAra Shoes wants to modernize operations and cut jobs
Due to the coronavirus crisis, the German company Ara Shoes wants to accelerate the restructuring process it started in early 2020. This will include a workforce reduction at the Langenfeld site in order to compensate for the loss of sales this year and the negative forecast for the next ...
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Profectus appoints new sales managers for Brax license
In the wake of a management shake-up at the German casual fashion brand Brax , the footwear licensee Profectus Brand Construction has appointed new area sales heads after Ralf Düsterdiek , the brand’s sales manager, stepped down in July this year, after just seven months in the job to ...
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News briefs
Ara Shoes donates shoes to people working in the health care system
Ara Shoes has donated shoes for every employee of a hospital in Heinsberg, Germany. The company also launched a social media campaign via Facebook and Instagram on March 30 to support and pay tribute to people who work in the health care sector, food retailing or help ...
