All Baon articles
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ArticleRussian footwear brands adapt their product range to better suit online marketplaces
As e-commerce consolidates its dominance in the Russian footwear market, brands are looking into opportunities to improve their positioning in this segment. In 2023, one of the key trends on the Russian market of fashion goods was that brands were designing new collections specially for online marketplaces, according to a ...
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News briefs
Consumer demand for footwear bounces back in Russia
In January 2023, Russian fashion retailers enjoyed an 11 percent year-over-year rise in revenues thanks to a 6 percent increase in customer traffic, Russian consulting firm Focus Technologies estimated, attributing the trend primarily to weaker competition due to the departure of numerous Western brands from the country following Russia’s invasion ...
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News briefs
Russian shoe firms intend to hike prices on rising costs
Russian footwear companies said that they plan to raise prices in the coming few months due to higher costs. Andrey Pavlov , the owner of the Russian footwear producer and retailer Zenden Group , explained that prices are being driven up by logistics costs and raw materials. Pavlov claimed ...
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ArticleRussian fashion retailers end up with huge unsold stocks
On average, Russian fashion retailers failed to sell 30 percent of their summer collections due to the Covid-19 pandemic, resulting in record levels of unsold stocks, according to the Moscow-based think tank Fashion Consulting Group . Some retailers were unable to sell half of their summer collections, which now ...
