All Birkenstock articles

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    CVC reportedly in talks to buy Birkenstock


    The private equity CVC Capital Partners is in talks to buy Birkenstock , according to the news agency Bloomberg . Citing people familiar with the matter, Bloomberg said that the family-owned shoe maker could be valued more than €4 billion including debt. No final decision has been made ...

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    Birkenstock wins ‘Brand of the Year’ award


    The Footwear News Achievement Awards have named Birkenstock “Brand of the Year” for 2020. This is the German brand’s third win, after 2013 and 2017. A virtual ceremony took place on Dec. 8. Lyst reports that Birkenstock’s Arizona sandal is the world’s most sought-after shoe on ...

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    The casual shoe market grew by 6.0% in 2019


    According to a study conducted by Shoe Intelligence in collaboration with Sporting Goods Intelligence , the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, in spite of strong competition from the athletic footwear brands in ...

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    ​Birkenstock ends cooperation with purchasing groups in Germany


    Birkenstock is pulling out of the German shoe retailing cooperatives ANWR , GMS and Sabu on the grounds that they are allegedly not sufficiently committed to fighting product piracy. The withdrawal takes effect from December 31. Birkenstock has been a member of the trade associations for ...

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    ​Birkenstock’s retail head leaves


    Birkenstock ’s retail director, Oliver Jansen , left in August to join Bahlsen Outlets, the outlet business of the German biscuit maker Bahlsen Group . The German sandal maker has yet to announce a successor Prior to joining Birkenstock in March 2018, Jansen worked for the fashion group Esprit ...

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    Birkenstock to sell footwear designed by Central Saint Martins’ students


    From February, Birkenstock will sell in selected stores worldwide and on the site footwear designed by four students of Central Saint Martins . The German company started working with the London-based college in 2018 when it commissioned the BA Fashion History Theory course to work ...

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    Birkenstock introduces collection


    Birkenstock unveiled its latest collection at Sole DXB , Dubai’s biggest street festival, on Dec. 5-7. The annual Sole DXB festival serves as a regional platform for footwear, fashion and arts. The launch, within the framework of Birkenstock’s international expansion strategy, took place shortly ahead of the brand’s entrance into ...