All Cortina articles
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ArticleHow Cortina wants to disrupt the sneaker market with its new SJ brand
Simultaneously in Europe and in Asia, Cortina launched the SJ brand, which it expects will disrupt the sneaker market and help it make the transition from a private label business to a brand-centric entity. The new label was showcased at Expo Riva Schuh & Gardabags, an international trade show specializing ...
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ArticleHow a new collection has prompted Safety Jogger to review its supply chain
Safety Jogger, the leading brand of the Belgian footwear and apparel company Cortina, launched in November 2022 a workwear collection as part of its brand extension policy and the initiative has led the company to reconsider its sourcing policy and reduce its reliance on China. At Expoprotection, an international exhibition ...
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ArticleC-Suite interview: Safety Jogger to launch a workwear collection in November
Safety Jogger, the leading brand of the Belgian footwear and apparel company Cortina, is diversifying into workwear after having entered the outdoor market with the Safety Jogger Adventure footwear collection launched in May. The workwear range, which will include 6,000 stock-keeping units (SKUs) of footwear, apparel and accessories, will be ...
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News briefs
Safety Jogger signs 3-year sponsorship with cycling team
Safety Jogger , a brand of safety shoes and equipment owned by the Belgian footwear trading company Cortina , has signed a three-year sponsorship deal with the Deceuninck-Quick Step cycling team. The partnership will run from 2022 to 2024 and the brand’s logo will be one of the official ...
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ArticleCortina leverages its logistics expertise
Cortina, the Belgian footwear company, is leveraging off its experience dating back to the 1950s in handling the logistics for the shoes it produces. It is now actively marketing these services to third parties under a new brand, Synogix, and with an eye on becoming a logistics partner for internationally ...
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News briefs
Cortina hires a new global marketing manager
Cortina has hired Karen Bellinck as global marketing manager. Bellinck joins the company from the luggage maker Samsonite, where she worked for nearly 20 years and became wholesale director. Cortina is a Belgium-based company producing private label footwear as well as footwear and apparel under licensed and house brands. The ...
