All Deckers Brands articles
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News briefs
Teva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, the US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced ...
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News briefsDeckers names Robin Green head of Hoka
Deckers Brands has named Robin Green as president of the brand Hoka, with immediate effect. Green will serve on the executive leadership team, reporting directly to Dave Powers, the CEO and president of Deckers Brands. ”Green has an extensive track record of leading and operating complex global businesses while delivering ...
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ArticleDeckers announces CEO change as record-breaking streak continues
After another record-breaking quarter, Deckers has announced that Dave Powers will retire as president and chief executive officer on Aug. 1 and will be replaced by the current chief commercial officer, Stefano Caroti. Powers retires after 13 years at the helm, during which Deckers grew explosively, although he will continue ...
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ArticleThe stocks of footwear companies inched up in Q4
The prices of stocks monitored by Shoe Intelligence grew by 4 percent on average in the fourth quarter of 2023, compared with the previous three months, but trading remained volatile, with significant fluctuations among the companies of the cohort. The quarter was marked by the initial public offering (IPO) of ...
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ArticleDeckers raises full-year guidance again, plans to divest Sanuk
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in second-quarter operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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ArticleThe stocks of footwear companies continued to be under pressure in Q3
The prices of stocks monitored by Shoe Intelligence fell by 7 percent on average in the third quarter of 2023 compared with the previous three months amid ongoing concern about the economic outlook due to weak demand, higher interest rates and stubborn inflation. In the second quarter, the panel was ...
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ArticleHoka paces Deckers in Q1, company lifts FY guidance
Deckers Brands, intent on growing both its direct-to-consumer and international businesses in the months ahead, generated a 42 percent increase in net income to $63.6 million in the first quarter ended June 30 versus $44.8 million a year earlier. Operating income was 26 percent higher year-over-year at $70.7 million. ...
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ArticleThe stocks of footwear companies slip led by British firms
The prices of stocks monitored by Shoe Intelligence fell by 7 percent in the second quarter of 2023 compared with the previous three months, when the cohort gained about 5 percent. Shares were driven lower by British constituents of the panel. Some companies were hit by worrisome financial situations, but ...
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News briefs
Hoka launches a global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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Article
Hoka sales seen rising 20% in FY24, continuing to underpin Deckers growth
Deckers Brands expects Hoka will continue to lead sales growth in the current financial year, forecasting the brand will see a 20 percent increase in its top line after a 58.5 percent jump in the financial year that ended March 31. The majority of Hoka’s growth is expected to come ...
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News briefs
Hoka launches a collection for kids
Hoka, a division of Deckers Brands, has launched its first-ever footwear collection for children. “You’ll find 100 percent Hoka DNA woven throughout our new Youth collection, including sustainably minded materials that help our next generation of athletes tread lighter,” said Hy Rosario, director outdoor and kids at Hoka. “The Youth ...
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ArticleThe stocks of former IPO stars Allbirds and Dr. Martens continue their freefall in Q1
The prices of stocks monitored by Shoe Intelligence rebounded by about 5 percent overall in the first quarter of 2023 compared with the previous three months driven by some key clusters such as large U.S. footwear companies, online retailers and luxury goods groups. However, both Allbirds and Dr. Martens, previously ...
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ArticleDeckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in the third quarter ended Dec. 31 rose by 13.3 percent to $1,346 million, beating analysts’ expectations for a top line of about $1,250 million and supported by a near doubling in sales of the ...
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ArticleStocks of U.S. footwear companies rebound in Q4
Trading remained very volatile in the fourth quarter of 2022 with the various clusters of our universe of stocks often fluctuating significantly compared with the previous three months. Overall, Shoe Intelligence’s selection of stocks continues to trend water, rising by just over 2 percent on average. Shares of Brazilian footwear ...
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News briefs
Deckers is the winner of Black Friday in the U.S. according to a broker
Deckers Brands, the parent company of the Ugg brand, was named the clearest winner of the Black Friday week in the U.S. by the footwear and apparel team at Wedbush Securities. Ugg was one of the only brands tracked by Wedbush that was less promotional during the week in the ...
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News briefs
Ugg launches classic boot made with regeneratively sourced materials
The Californian lifestyle brand Ugg, which is a division of Deckers Brands, has launched a new Classic Mini Regenerate. The boot, available for adults and children, is made with materials from Atkins Ranch, a ranch cared for with regenerative traditions to help restore soil, encourage wildlife diversity, capture carbon in ...
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News briefs
NFW Footwear Collective is growing
New Balance and Wolverine Worldwide have joined Natural Fiber Welding’s Footwear Collective, a cooperative platform aiming to reduce the environmental impact of footwear across the value chain. Curect members include Allbirds, Camper, Deckers and Ralph Lauren. Katy O’Brien, senior manager of innovation at New Balance, said: “We have been ...
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Article
Hoka hits new heights, aims for more
Deckers Brands is working to further enhance Hoka’s escalating sales trajectory and increase its brand awareness with a new “Fly Human, Fly” global marketing campaign, additional expansion outside the U.S. and a broader product reach that will tap into the trail, hike, walking, and lifestyle segments desired by key age ...
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News briefsHoka launches a new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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ArticleTecovas poaches Deckers Brands’ CCO
Tecovas, an Austin-based western footwear, apparel, and accessories brand, announced that David Lafitte is joining the company as its chief executive officer starting June 27. Lafitte currently serves as chief operating officer at Deckers Brands, where he has led all global operations for the past seven years, including the brands ...
