All Heelys articles

  • News briefs

    Sequential sells Heelys for $11m

    2021-04-28T15:33:00Z

    The Sequential Brands Group , which is under strong pressure to pay back its debts, has sold the Heelys brand of wheeled shoes to BBC International , a U.S. footwear company that has been Heelys’ core licensees since 2013, when Sequential bought the brand for $5.5 million. Heelys ...