All Hoka One One articles
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News briefs
Hoka and Boston streetwear boutique unveil footwear capsule
Hoka, a division of Deckers Brands, has entered a collaboration with Boston-based streetwear boutique Bodega, resulting in a limited-edition line combining outdoor performance technology with urban-inspired streetwear design. The capsule includes two items: a special edition Kaha Low GTX trail hiker and the Ora Recovery Slide, available now exclusively at ...
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ArticleNew global store concept for Hoka launched in Asia
Green Room, an experimental design agency based in Birmingham, England, has partnered with footwear and apparel brand Hoka One One to develop a new global store concept that has been launched first in China and Southeast Asia. The partnership has developed a community-focused retail concept that will be rolled out ...
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ArticleUGG and Hoka grow but higher costs hit Deckers’ margins
UGG and Hoka One One drove Deckers Brands’ growth in the third quarter ended Dec. 31, but higher transport costs and supply chain bottlenecks impacted negatively on the company’s margins. The company noted that the most significant impact of supply chain disruptions are extended transit lead times and cost pressures ...
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News briefs
Hoka collaborates with Moncler
Hoka One One has collaborated with the outdoor brand Moncler to produce a limited edition of its Mafate Speed 2 trail running shoe. The Mafate S is designed for both mountains and, thanks to the addition of reflectors, city streets. The outsole is made of Vibram Megagrip, the detailing is ...
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News briefs
Hoka One One opens its first physical retail stores
Hoka One One is opening its first retail shops, in New York and Los Angeles, after introducing its first lines of running apparel. The two pop-up stores are expected to stay open through December. The 185-square-meter store in NYC is located in the Flatiron district, at 142 Fifth Avenue. The ...
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ArticleDeckers Brands posts Q1 sales growth, raises FY outlook
In the first quarter ended June 30, Deckers Brands reported a revenue increase of 78.2 percent to $504.7 million, leading to net earnings of $51.5 million against a loss of $6.9 million for the same period of last year. The company has raised its outlook and now expects net earnings ...
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News briefs
Hoka One One strengthens its product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
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News briefs
Hoka One One hires a global creative agency
Hoka One One has appointed FCB, a company based in San Francisco, as its first global creative agency of record, with a plan to launch its first global campaign in 2022. FCB, which stands for Foote, Cone & Bending, was elected by Adweek as Global Agency of the Year in ...
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Article
Ugg’s decline offset by Hoka One One and Teva at Deckers
Despite headwinds from Covid-19, and a nearly 18 percent decline for Ugg, robust sales at Hoka One One and Teva helped limit the damage for Deckers Brands’s revenues in its fourth fiscal quarter.
