All K-Swiss articles
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News briefs
K-Swiss appoints a new head of lifestyle
K-Swiss has appointed Andrew Richard, most recently vice president and general manager for North America at FootBalance System, as its new vice president of lifestyle. He will report to Barney Waters, who rejoined K-Swiss in November as its international brand president. Richard will be tasked with leading lifestyle sales for ...
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News briefs
K-Swiss in a collaboration with the New York brand Corridor
K-Swiss, an American heritage tennis brand, said that it is launching a premium footwear collection with Corridor, a New York-based men’s clothing brand, through a ”creative editorial campaign” in Racquet magazine. The unisex footwear collection consists of the performance tennis shoe SpeedTrac, retailing at $140 a pair, and the heritage ...
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News briefs
K-Swiss teams up with YG on “Disco” sneaker
K-Swiss has collaborated with YG on a new co-designed sneaker collection at the intersection of the sneaker culture and hip-hop. The K-Swiss Classic LX, one of the brand’s most enduring silhouettes, has been reimagined in a glittering silver motif. The shoe is called “Disco”. K-Swiss’ 50-year-old silhouette retains the brand’s ...
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News briefs
New international brand president for K-Swiss
K-Swiss has promoted Dave Grange to the position of international brand president, replacing Barney Waters who is leaving the company after 12 years to lead an unnamed brand of eyewear. Grange was most recently vice president of sales in charge of the Americas for K-Swiss and Palladium ...
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News briefs
Xtep issues bonds to relaunch K-Swiss and Palladium
Xtep International of China is selling two tranches of convertible bonds to entities controlled by Hillhouse Capital to finance an international relaunch of the K-Swiss and Palladium brands, which it took over from E-Land Footwear in 2019. Hillhouse, which is controlled by the Chinese ...
