All Melissa articles
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ArticleGrendene’s Q4 bottom line underpinned by lower raw material costs
Grendene realized 13 percent year-over-year Ebitda growth to 168.2 million Brazilian reais (€31.3m) in the fourth quarter of 2023, while the net profit grew by 20 percent higher to R$243.0 million (€45.2m) as lower raw material costs offset weak sales. Fourth-quarter net revenues slipped by 0.4 percent to R$760.8 million ...
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ArticleGrendene is optimistic about H2 despite a weak Q2
Grendene suffered an 8.6 percent decline in gross revenues to 586.2 million reais (€108.9m) in the second quarter of 2023, but the Brazilian footwear group is optimistic about the second half of the year, when it usually achieves about 60 percent of its sales. Thanks to a positive first quarter, ...
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ArticleGrendene takes over the management of its Melissa Club franchise
Grendene has taken over the management of its network of Melissa Club stores in Brazil after putting an end to an agreement with Multi Franqueadora, which acted as master franchiser. ”By internalizing the management of the franchise network, the company aims to gain more control of the channel, accelerate the ...
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ArticleGrendene’s Q3 sales rise thanks to higher prices
The Brazilian shoemaker Grendene posted third-quarter gross revenues of 818.3 million reais (€125.5m-$145.2m), up by 5.9 percent from a year earlier despite a decline in sales volumes, which was offset by higher prices per pair. It was the company’s highest ever third-quarter revenues. Unit sales fell by 17.1 percent to ...
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ArticleDigitalization fast-tracks transformation of B2C relationships
The Covid-19 pandemic and the resulting lockdowns have led fashion companies to accelerate on digitalization, leading to profound long-term changes both in digital and in brick-and-mortar retail in a rapidly changing environment. Such acceleration in the digital shift deeply impacted not only B2B relations, but also the B2C world, fast-tracking ...
