All Merrell articles
-
ArticleWolverine’s inventory and debt are below expectations at the end of 2023
Wolverine World Wide confirmed its sales and earnings guidance released in November, while inventory and net debt are below expectations. The U.S. company expects full-year and fourth-quarter revenues of approximately $2.24 billion and $527 million, respectively. The annual and quarterly revenues for the ongoing business are estimated at $2.20 billion ...
-
ArticleWolverine sells assets in Asia for $70m
Wolverine Worldwide announced the sale of assets in Asia that will generate a combined $70 million in proceeds and further streamline the group’s structure. The U.S. company will raise $61 million by exercizing an option to sell a minority ownership interest in the entity that owns the Saucony intellectual property ...
-
News briefs
New chief marketing officer for Merrell
Merrell appointed Pallav Tamaskar as its new chief marketing officer (CMO), effective Nov. 30. As CMO, Tamaskar will be responsible for leading Merrell’s global marketing strategy and “directing the creation of modern and integrated global marketing campaigns, elevating full-funnel media planning, and driving cultural relevance through innovative product collaborations and ...
-
ArticleWolverine lowers outlook as overhaul moves forward
Wolverine World Wide’s third-quarter results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income ...
-
ArticleWolverine accelerates its transformation plan
Wolverine World Wide, the owner of a large brand portfolio, including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies and Wolverine, announced actions to accelerate its ongoing strategic transformation into a “brand-led and consumer-obsessed growth company.” Chris Hufnagel, President and CEO, said: “We are moving with speed and urgency to transform ...
-
ArticleWolverine Worldwide appoints new company president and key brand leaders
Wolverine World Wide, Inc. (WWW), owner of lifestyle and footwear brands including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies, Wolverine, Chaco and Stride Rite, this week made several executive appointments. The changes were made “to help drive future growth and accelerate its global brand-building efforts” and build on the strategic ...
-
ArticleWolverine explores options for Sperry
Wolverine Worldwide reported better-than-expected first-quarter results and said it was exploring options for its Sperry footwear and apparel brand as it works to reshape its business amid a deterioration in market trends since the start of the year, macroeconomic concerns and a cold spring selling season that has hit consumer ...
-
News briefs
Merrell has a new head for U.S. sales
Merrell has appointed Jessica Adler as the brand’s vice president of U.S. sales. With nearly 20 years of experience in retail, Adler will be responsible for the evolution of Merrell’s U.S. wholesale strategy which will further advance the brand’s roadmap for future growth. In her new role, Adler will report ...
-
News briefs
Merrell’s ReTread take-back program starts in Europe
Merrell’s sustainability initiative “This Is Home,” launched earlier this year in the U.S. and Canada, has been introduced in Europe. As part of the “This Is Home” initiative, Merrell is rolling out, in partnership with ReCircled, a multinational product take-back and resale program called Merrell ReTread to save ...
-
News briefsMerrell launches beta version of shoe advisor app
Verifyt, a product of Boston-based company NetVirta, a developer of smartphone 3D body scanning technologies, is the fit-scanning technology used in the beta version of Merrell’s new Merrell Shoe Advisor mobile app, the industry’s first consumer app designed to ensure an accurate, personalized shoe fitting recommendation. Verifyt is said by ...
-
News briefs
Evoco partners with leading footwear brands to develop sustainable products
Evoco, a Canadian cleantech company based in Toronto, has partnered with global leaders in active footwear such as Timberland, Kodiak and Vans with the purpose of reinventing the materials used in their product line-ups. Evoco is a privately-owned company that develops plant-based sustainable products. It has launched a new type ...
-
ArticleMerrell unveils a multi-year sustainability initiative
Merrell has unveiled “This Is Home,” a multi-year sustainability initiative designed to inspire consumers to protect nature. The campaign focuses on digital, social and connected TV and showcases Merrell footwear and apparel made from more sustainable materials. It aims to inspire people to go outside with as little impact on ...
-
News briefsMerrell appoints chief merchant officer
Source: Merrell Sumi Scott, Chief Merchant Officer Merrell Merrell has announced the appointment of industry veteran Sumi Scott as the brand’s chief merchant officer. With nearly 20 years of experience in product development and retail merchandising, Scott will drive the development of Merrell’s global growth strategies while ...
-
News briefs
Responsible Packaging Movement reaches 100 signatories
The Responsible Packaging Movement, launched last year by Columbia Sportswear’s prAna brand, has reached 100 signatories thanks to the addition of the footwear brands Sorel and Hoka. On its website, prAna explained that its goal is to completely eliminate plastic from its consumer packaging by 2021, as well as eliminate ...
-
News briefs
Merrell releases eco-friendly undyed line
Merrell’s new line, the Undyed Collection, has white, undyed uppers made of partially recycled mesh and outsoles made of natural rubber. According to the brand, when measured against factory-supplied averages, the Undyed Collection saves about 80 percent of the water and 50 percent of the energy expended in the production ...
-
News briefsMerrell names new chief marketing officer
Merrell has announced the appointment of Janice Tennant as chief marketing officer. She will be reporting directly to the brand’s global brand president, Chris Hufnagel, and joining its senior leadership team. Tennant has more than 18 years of global brand-building experience, most recently serving as chief marketing officer for Cat ...
-
Article
Europe and e-commerce helped Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide also fared relatively well in the first quarter ended on March 28, given the challenging conditions caused by Covid-19, thanks mainly to higher online sales, a strong performance in Europe and the Saucony brand.
-
Article
Chemicals and coronavirus weigh on Wolverine’s results
The group’s two biggest footwear brands, Merrell and Sperry, helped Wolverine Worldwide finish the last year on a high in terms of revenues, with both of them scoring growth in the mid-teens for the fourth quarter ended on Dec. 28. The company also benefited from an acceleration in direct-to-consumer sales ...
