All New Balance articles
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ArticleThe Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and U.S. retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefs
Loewe was the hottest brand in Q2
Loewe was the hottest brand in the world in the second quarter of 2023, according to the The Lyst Index. “One of the oldest luxury houses, under creative director Jonathan Anderson the Spanish brand has undergone a renaissance, climbing 13 places over the last 12 months to take the number ...
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New Balance invests $65m to expand factory in Maine
New Balance has announced a $65 million investment to expand its current athletic footwear manufacturing facility in Skowhegan, Maine. The expansion consists of an 11,150 square meter single-story addition to the existing five-story factory building, set for completion by the end of 2024, with around 1,900 square meters of the ...
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NFW Footwear Collective is growing
New Balance and Wolverine Worldwide have joined Natural Fiber Welding’s Footwear Collective, a cooperative platform aiming to reduce the environmental impact of footwear across the value chain. Curect members include Allbirds, Camper, Deckers and Ralph Lauren. Katy O’Brien, senior manager of innovation at New Balance, said: “We have been ...
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New Balance sues Steve Madden for alleged copyright infringement
New Balance Athletics has filed a design patent, trademark infringement, and unfair competition case, claiming that Steve Madden deliberately copied its 327 sneaker model with the launch of the “Chasen” shoe model. The complaint was filed in a Massachusetts District Court on June 7. New Balance introduced the 327 design ...
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A quarter of Nike shoes in Russia are fakes
Roughly 25 percent of all Nike shoes on the Russian market are fakes, showed a research conducted by the Russian business union Social Consumer Initiative. The share of counterfeit products ranges between 0 and 5 percent for Adidas, Asics, New Balance, Reebok, Puma and Skechers, said Oleg Pavlov, head of ...
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News briefs
New Balance faces new complaint over its made in USA label
A consumer advocacy organization, truthinadvertising.org, has filed a complaint with the U.S. Federal Trade Commission (FTC), asking it to investigate the validity of New Balance’s “made in USA” label, which it uses in at least a dozen models of footwear. According to the complaint, NB claims “a domestic value of ...
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News briefs
New Balance sues Michael Kors over allegedly similar “N” mark
New Balance has filed a trademark infringement lawsuit against Michael Kors, claiming that two models of its sneakers use an “N” in their design that is “confusingly similar” to the iconic “N” in New Balance footwear. New Balance specifically targeted Michael Kors’ Olympia and Pippin shoe collections. The case was ...
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News briefs
New Balance partners with Returnity on waste-free sampling solution
New Balance is providing schools and clubs across the U.S. with team uniforms, which require a robust sample shipment process. Returnity , a specialist in reusable packaging integration for brands and retailers, has developed reusable shipping packaging for the Team Sports initiative at New Balance, with the objective of ...
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News briefs
Stone Island, New Balance in co-branding partnership
Stone Island, the Italian sportswear group owned by Moncler, and American athletic shoe brand New Balance announced a multi-year partnership that will see their first co-branded footwear being unveiled later this year. “Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of ...
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ArticleStockX sees ‘remarkable’ growth in Q3
StockX, the online resale exchange for sneakers and streetwear, counted 25 million global monthly visitors to its platform in the third quarter and “continues to grow at a remarkable rate” as the resale market expands globally. In a third-quarter snapshot looking at its international performance, StockX noted that sell-side transactions ...
