All Ozon articles
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ArticleRussian footwear brands adapt their product range to better suit online marketplaces
As e-commerce consolidates its dominance in the Russian footwear market, brands are looking into opportunities to improve their positioning in this segment. In 2023, one of the key trends on the Russian market of fashion goods was that brands were designing new collections specially for online marketplaces, according to a ...
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News briefs
Online retailers enjoy a surge in footwear sales in Russia
During the first half of 2023, Ozon registered a threefold rise in turnover in the fashion segment. Ozon, Russia’s second largest marketplace, said that footwear and clothing remain one of the fastest-growing categories. In general, the company estimated that half the shoes or other fashion items in the country this ...
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ArticleRussian marketplaces join forces to clamp down on counterfeit goods
A group of Russia’s largest online marketplaces launched a joint initiative to establish a blacklist of suppliers found peddling counterfeit goods. The businesses decided to clamp down on fraud after facing growing criticism from customers and concern from regulators. Russia’s Center for the Development of Advanced Technologies, a government agency ...
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ArticleChinese brands eye the Russian market
Numerous Chinese brands plan to enter the Russian market, eyeing the empty space left by Western companies, the Russian newspaper Izvestia reported, citing sources in the Russian Union of Shopping Centers. At the end of 2022, Chinese companies already accounted for 15 to 20 percent of the shopping floor in ...
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ArticleRussian shoe factories ramp up military production
Several Russian shoe factories have ramped up the production of military boots and other military items, such as berets, in the wake of mass mobilization in the country. Russia invaded Ukraine on Feb. 24 but military setbacks prompted the country’s president, Vladimir Putin, to order a partial mobilization on Sept. ...
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News briefs
Sales of Russian e-tailers surge
Russian online marketplaces are continuing to enjoy a surge in sales. Wildberries, Ozon, AliExpress Russia, SberMegaMarket and Yandex.Market jointly processed 400 million orders in the second quarter of 2022, up by 80 percent year-over-year. In value, turnover hit an all-time quarterly high of 500 billion rubles (€8.2bn), Moscow-based analytical agency ...
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ArticleHow the exodus out of Russia is creating opportunities for locals
Western footwear retailers that pulled out from the Russian market over the past few months in the wake of Russia’s invasion of Ukraine sold products worth 51.2 billion rubles (€911m) in the country in 2021, estimated Chestny Znak, a Russian regulator supervising the labelling of fashion products on the domestic ...
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ArticleWestfalika changes its operating model with Ozon
OR Group , the Russian group previously known as Obuv Rossii , has changed its working relationship with the Russian e-commerce platform Ozon . Since May, the collaboration is based on the fulfilment by seller model, under which goods are sold on Ozon but stored in an OR Group warehouse. ...
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ArticleThe Russian government may begin subsidizing online shoe exports
Russian marketplaces may be eligible to government subsidies for sales abroad, the Russian Industry and Trade Ministry said in a statement on its website. The government plans to spend 1.5 billion rubles (€16.3m-$19.7m) to support such exports between 2021 and 2023, but this figure is likely to be adjusted in ...
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News briefsOzon raises $1.20 billion in IPO and placement
The Russian e-commerce group Ozon raised $1.20 billion in an initial public offering (IPO) and a private placement with its shareholders AFK Sistema and Baring Vostok Fund . Through the two transactions, Ozon issued 42.45 million shares at $30 each, resulting in $1.27 billion in gross proceeds, but ...
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News briefsOzon enjoys a successful IPO
The e-commerce giant Ozon went public on Nov. 24 on the Nasdaq stock exchange in New York, and enjoyed one of the most successful initial public offerings (IPO) for a Russian business in years. The company managed to sell 33 million shares at $30 each, raising $990 ...
