All Puma articles
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Puma loses patent case over Avanti shoe design
Puma has suffered a setback in a patent dispute over a sports shoe associated with Rihanna, according to a press release from the Court of Justice of the European Union. The case revolves around the Avanti trainer design, which Puma’s Dutch wholesaler, Handelsmaatschappij J. Van Hilst (HJVH), sought to patent ...
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Skechers ready to “completely vindicate itself” against Nike lawsuit
Skechers has issued a response to the patent suit filed against it by Nike in a California-based federal court on Nov. 6, saying it will “vigorously defend” itself. Nike is suing Skechers for allegedly violating its Flyknit patents. Flyknit is a lightweight yarn woven into a one-piece shoe upper. A ...
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Puma commits to bovine leather from verified deforestation-free supply chains
Puma has joined the Deforestation-Free Call to Action for Leather, launched by global non-profit organizations Textile Exchange and Leather Working Group (LWG), to create equitable, transparent and deforestation-free leather supply chains. The cross-industry initiative asks brands to commit to sourcing their bovine leather from deforestation/conversion-free supply chains by 2030 or ...
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Puma appoints a new chief product officer
Puma is appointing Maria Valdes as chief product officer and a member of the board of management effective January 1, 2023. In her new role, Valdes, who is currently the general manager of the German company’s largest business unit Sportstyle, will be responsible for the business units Sportstyle, Motorsport, Teamsport, ...
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Puma introduces sneaker infused with nitrogen foam
Puma has launched the Extent, a sneaker whose midsole features an innovative Nitro (nitrogen-infused) foam that is said to make it extremely lightweight, springy and soft. The Extent’s layered upper is inspired by Puma’s archive of 2000s long-distance running shoes. The material mixtures differ from one color to another, including ...
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ArticleHow the exodus out of Russia is creating opportunities for locals
Western footwear retailers that pulled out from the Russian market over the past few months in the wake of Russia’s invasion of Ukraine sold products worth 51.2 billion rubles (€911m) in the country in 2021, estimated Chestny Znak, a Russian regulator supervising the labelling of fashion products on the domestic ...
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Puma starts testing Re:Suede model
Puma has launched the testing phase of Re:Suede to determine whether a biodegradable version of its Suede model – made of Zeology-tanned suede, biodegradable TPE and hemp fibers – will withstand everyday use and biodegrade usefully. Distribution of the new sneaker has begun. Testers will be wearing them for half ...
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ArticleThe Russian footwear market faces a perfect storm
The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...
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Puma to release collection with Minecraft
Puma is releasing a streetwear collection co-branded with Minecraft, the video game produced by Mojang Studios, a division of Xbox Game Studios, itself owned by Microsoft.The Puma x Minecraft range will include T-shirts, hoodies, trousers and Puma’s Suede shoe, all sized for both children and adults. It is due for ...
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A quarter of Nike shoes in Russia are fakes
Roughly 25 percent of all Nike shoes on the Russian market are fakes, showed a research conducted by the Russian business union Social Consumer Initiative. The share of counterfeit products ranges between 0 and 5 percent for Adidas, Asics, New Balance, Reebok, Puma and Skechers, said Oleg Pavlov, head of ...
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Puma raises FY sales guidance
Puma raised its outlook for full-year sales after reporting solid growth in sales and earnings in the third quarter ended Sept. 30 despite persistent supply chain headwinds and difficulties for Western brands in China. Sales in the three month period increased by a reported 20.0 percent to a quarterly record ...
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Puma unveils latest collaboration with Animal Crossing
Puma has announced the launch of the new Puma x Animal Crossing: New Horizons Collection. The collaborative collection comprises apparel and footwear for adults and children. The collection’s streetwear silhouettes have been reimagined with natural colors and authentic graphics from the video game developed by Nintendo. The collection features some ...
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Puma expands its offer of sustainable sneakers
Puma has created a new midsole that is made with sugar cane and is introducing new footwear styles made with recycled materials, the company has announced, as part of its plan to make its entire product range more sustainable. Better Foam contains at least 35 percent bio-based materials that ...
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Puma and Deichmann launch a joint campaign
Puma and the German retailer Deichmann have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits you. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced between €14.99 ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives is motivated by growing consumer and regulatory pressure as well as greater corporate consciousness. Nevertheless, the shift to more sustainable ...
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Article
Puma returns to profit and growth
Puma’s revenues for the third quarter rose by 13.3 percent in constant currencies to €1,583, leading to a 13.0 percent rise in net income to €100.5 million. This is in sharp contrast with the second quarter, when the company was hit by a 32.3 percent drop in revenues and ended ...
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ArticleLGBTQ collections become mainstream for the fashion, sportswear industry
The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.
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ArticleEcco joins expanding list of footwear firms boycotting Facebook
Denmark-based shoe manufacturer Ecco is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined the growing list of footwear and other firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. ...
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Global children’s footwear market seen up annual 4% to 2024
The global market for children’s footwear is expected to grow by $8.65 billion between 2020 and 2024, representing an average annual increase of almost 4 percent, with the launch of exclusive designer footwear being instrumental in driving the market higher, according to the research and advisory firm Technavio. In a ...
