All Saucony articles
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ArticleWolverine’s inventory and debt are below expectations at the end of 2023
Wolverine World Wide confirmed its sales and earnings guidance released in November, while inventory and net debt are below expectations. The U.S. company expects full-year and fourth-quarter revenues of approximately $2.24 billion and $527 million, respectively. The annual and quarterly revenues for the ongoing business are estimated at $2.20 billion ...
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ArticleWolverine sells assets in Asia for $70m
Wolverine Worldwide announced the sale of assets in Asia that will generate a combined $70 million in proceeds and further streamline the group’s structure. The U.S. company will raise $61 million by exercizing an option to sell a minority ownership interest in the entity that owns the Saucony intellectual property ...
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ArticleWolverine lowers outlook as overhaul moves forward
Wolverine World Wide’s third-quarter results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income ...
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ArticleWolverine accelerates its transformation plan
Wolverine World Wide, the owner of a large brand portfolio, including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies and Wolverine, announced actions to accelerate its ongoing strategic transformation into a “brand-led and consumer-obsessed growth company.” Chris Hufnagel, President and CEO, said: “We are moving with speed and urgency to transform ...
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News briefs
Saucony launches its 'most sustainable' sneaker to date
Saucony has launched the Triumph RFG (Running For Good), described by the performance running lifestyle brand as “its most sustainable shoe to date.” The new shoe features plant-based, petroleum-free CovationBio PDO Susterra propanediol. The Triumph RFG is the first athletic shoe to utilize 55 percent of Susterra propanediol in a ...
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ArticleWolverine Worldwide appoints new company president and key brand leaders
Wolverine World Wide, Inc. (WWW), owner of lifestyle and footwear brands including Merrell, Saucony, Sperry, Sweaty Betty, Hush Puppies, Wolverine, Chaco and Stride Rite, this week made several executive appointments. The changes were made “to help drive future growth and accelerate its global brand-building efforts” and build on the strategic ...
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News briefs
Wolverine looking for new Saucony brand president
Anne Cavassa, who joined Saucony as the brand’s first woman president in May 2018 after more than 20 years working for the likes of Brooks Running, Timberland, Nike, and Reebok, recently left Wolverine Worldwide. Senior company executives disclosed her departure during the conference call on first-quarter earnings. In the quarter, ...
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News briefsSaucony turns 125 and celebrates with new release
Saucony is celebrating its 125th anniversary with the release of its “lightest, fastest and energy-efficient shoe.” Endrophin Elite Source: Saucony The Endorphin Elite combines PWRRUN HG foam with an articulated and forked carbon plate, an upper of knitted fabric and mesh, and a “race-ready” midfoot webbing. The ...
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News briefs
Saucony to boost its retail presence in Spain
Saucony, a brand of Wolverine Worldwide, is planning to open around 20 shop-in-shops at El Corte Inglés’ department stores across Spain between 2022 and 2023, Modaes has reported. Specifically, between ten and twelve units will open in the fourth quarter of 2022, devoted to its Originals product line. Six or ...
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News briefs
Responsible Packaging Movement reaches 100 signatories
The Responsible Packaging Movement, launched last year by Columbia Sportswear’s prAna brand, has reached 100 signatories thanks to the addition of the footwear brands Sorel and Hoka. On its website, prAna explained that its goal is to completely eliminate plastic from its consumer packaging by 2021, as well as eliminate ...
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News briefs
Saucony hires Brian Moore as global product head
Saucony, part of the Wolverine Worldwide group, has appointed footwear industry veteran Brian Moore as senior vice president of global product, effective immediately. In his new role, Moore will be responsible for Saucony’s global brand footwear and apparel strategies, including design, development and product innovation. Moore will report directly to ...
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News briefs
Saucony introduces the new Triumph 19 shoe
Saucony has announced the launch of the all-new Triumph 19 running shoe, available in men’s and women’s sizes at saucony.com and selected running specialty retailers globally. The Triumph 19 features the brand’s PWRRUN+ responsive cushioning, an upgrade from the underfoot cushioning in the Triumph franchise, as well as the brand’s ...
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News briefs
Saucony unveils Run It Local campaign to support running retailers
Saucony is launching a new initiative, Run It Local , to support specialty running retailers. The €335,000 campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport , Deerfoot Sport ’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid , began establishing operations of its own ...
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News briefs
Saucony introduces a versatile sports shoe
Saucony has unveiled the all-new Freedom 4 , a versatile shoe that can be used for running, the gym and all-day casualwear. Borrowing from the brand’s Endorphin Collection, the new version of the Freedom has been updated with PWRRUN PB, an ultralight PEBA cushioning. The shoe’s base has ...
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News briefs
Saucony appoints Fábio Tambosi as chief marketing officer
Saucony has announced the appointment of Fábio Tambosi as its new chief marketing officer, effective immediately. Tambosi has more than 18 years of experience in global brand-building, most recently serving as Adidas ’ global head of brand, planning and activation for its Sports Performance categories. Prior to ...
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News briefs
Saucony launches its first 100% natural sneaker
Saucony has introduced the Jazz Court RFG , a sneaker that contains zero plastic and was made using only seven natural materials: cotton, jute, wool, rubber, wood, gardenia and beet. It is the brand’s first 100 percent sustainable sneaker. The acronym “RFG” stands for “Run for Good,” Saucony’s ethos ...
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News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine -owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed ...
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Article
Europe and e-commerce helped Wolverine in Q1
After posting record financial results in the fourth quarter of 2019, Wolverine Worldwide also fared relatively well in the first quarter ended on March 28, given the challenging conditions caused by Covid-19, thanks mainly to higher online sales, a strong performance in Europe and the Saucony brand.
