All Tamaris articles
-
ArticleTamaris plans to expand its Russian store network
By the end of 2024, Wortmann plans to add 15 doors to its existing network of 60 Tamaris stores in Russia and take several other steps to gain a better foothold in the country. Friedrich Naumann, CEO of Wortmann Vostok, said that the brand intends to open new stores ...
-
News briefs
Düsseldorf shoe retailer Koch files for bankruptcy
The German shoe retailer Schuhparadies Michael Koch GmbH has shut down after 37 years of activity as it slips into bankruptcy on rising energy, insurance, staff and rent costs. The traditional footwear business, established by Michael Koch in 1987, runs a Tamaris store on Flinger Strasse in the old ...
-
News briefsTamaris opens a flagship in Paris
Tamaris has opened a 130 square meter flagship in Paris, near the Garnier opera house. The store is managed by Stéphane Mordowicz of Groupe SMC. Mordowicz already runs several Tamaris stores in France. Tamaris is a brand of the German footwear manufacturer and distributor Wortmann Group. “At this prestigious ...
-
ArticleTamaris launches a new concept store
Tamaris has launched a new store concept that features apparel for the first time. The new ”lifestyle” store opened as a pilot in central Dortmund, Germany. Tamaris is a brand of the German footwear manufacturer and distributor Wortmann Group, which also has the Tozzi, Caprice, Jana and s.Oliver brands. Wortmann ...
-
News briefs
Tamaris and Jana Shoes to collaborate on new collection
From the autumn/winter 2022/23 season, Tamaris, the main brand of the German footwear company Wortmann Group, will collaborate with its sister company Jana Shoes, which specializes in comfort shoes, to develop Tamaris’ new comfort collection. Jens Beining, CEO of the Wortmann Group, explained “we want to occupy this growing market ...
-
News briefs
Tamaris tops sustainability ranking
Tamaris, the leading brand of the German footwear company Wortmann Group, topped the ranking as the most sustainable footwear brand carried out by the German magazine Focus Money. In the magazine’s ”Deutschlands Beste – Nachhaltigkeit“ (Germany’s Best - Sustainability), Sioux finished second in the footwear category, followed by Ecco and ...
-
News briefs
NEWD.Tamaris launches online store
The German brand Tamaris has launched an international online store for its NEWD.Tamaris sub-brand in a move to increase its presence in the premium segment. The store, which is available in 25 countries, will not focus on “fast-moving trends, but on pure value,” it pointed out. The launch is supported ...
-
News briefs
Tamaris wins a brand management award
Tamaris , the shoe brand owned by the Wortmann Group , obtained the gold German Brand Award in the “Excellent Brands: Fashion” category. The award was granted by the German Design Council (Rat für Formgebung) and the German Brand Institute. It honors companies which stand out for their brand management, ...
-
News briefs
Tamaris launches new campaign focusing on women’s diversity and solidarity
Eight women and their stories in a target-group specific campaign mark a new step in Tamaris ’ multi-platform communication strategy. On International Women’s Day, Tamaris, the shoe brand owned by the Wortmann Group , launched a new spring/summer campaign on its steadily growing YouTube channel. The focus ...
-
News briefsTamaris launches an online store in Russia
Tamaris , the shoe brand owned by the Wortmann Group , has launched an online store in Russia to support growing sales in the country. The opening of a digital store comes after a successful marketing campaign for the spring-summer season and a rapid development of offline sales, the ...
-
News briefs
Tamaris wins German Brand Award
Tamaris has won the German Design Council ’s annual German Brand Award in the “Excellence in Brand Strategy and Creation” category for its Fashletics collection. The brand has credited the ad agency Men at Work for its “conceptual support.” Marlena Hanke , head of creation at ...
-
News briefs
Tamaris introduces single-pair delivery from spring/summer 2021
Tamaris , the shoe brand owned by the Wortmann Group , will allow dealers within the European Union the possibility of reordering individual pairs, beginning with the spring/summer 2021 season. The service called “Endless Aisle” already underwent a pilot phase with Tamaris system partners. It is available only for ...
-
News briefs
Tamaris launches international marketing campaign
Tamaris , the shoe brand owned by the Wortmann group, has launched an international online marketing campaign under the hashtag #weristjulia (#whoisjulia). Julia is one of the most common first names in Europe among people aged 20 to 39. Tamaris estimates that 17 million women in Germany wear Tamaris shoes ...
