All Tretorn Sweden articles
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Article
Tretorn reinforces its management team in its move to accelerate DTC shift
Tretorn , the Swedish footwear and outerwear brand, continues to reinforce its management team as it seeks to overhaul its business model and develop direct-to-consumer channels. In the summer of 2019, the company, which was established in 1891, appointed Magnus Månsson as its new chief executive. Before joining ...
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News briefs
Tretorn Sweden appoints BU manager
Moving into the work and safety segment, Tretorn Sweden has appointed Peter Svensson as business unit manager for work safety. He was previously the chief executive of Arbesko , the Swedish safety shoe company. Magnus Månsson , Tretorn’s CEO, intends to develop the category’s offering in the area ...
