All Ugg articles
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News briefs
Ugg creates new styles with old fabrics
California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...
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ArticleDeckers announces CEO change as record-breaking streak continues
After another record-breaking quarter, Deckers has announced that Dave Powers will retire as president and chief executive officer on Aug. 1 and will be replaced by the current chief commercial officer, Stefano Caroti. Powers retires after 13 years at the helm, during which Deckers grew explosively, although he will continue ...
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News briefs
Ugg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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ArticleDeckers raises full-year guidance again, plans to divest Sanuk
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in second-quarter operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
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ArticleHoka paces Deckers in Q1, company lifts FY guidance
Deckers Brands, intent on growing both its direct-to-consumer and international businesses in the months ahead, generated a 42 percent increase in net income to $63.6 million in the first quarter ended June 30 versus $44.8 million a year earlier. Operating income was 26 percent higher year-over-year at $70.7 million. ...
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Article
Hoka sales seen rising 20% in FY24, continuing to underpin Deckers growth
Deckers Brands expects Hoka will continue to lead sales growth in the current financial year, forecasting the brand will see a 20 percent increase in its top line after a 58.5 percent jump in the financial year that ended March 31. The majority of Hoka’s growth is expected to come ...
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ArticleDeckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in the third quarter ended Dec. 31 rose by 13.3 percent to $1,346 million, beating analysts’ expectations for a top line of about $1,250 million and supported by a near doubling in sales of the ...
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ArticleStocks of U.S. footwear companies rebound in Q4
Trading remained very volatile in the fourth quarter of 2022 with the various clusters of our universe of stocks often fluctuating significantly compared with the previous three months. Overall, Shoe Intelligence’s selection of stocks continues to trend water, rising by just over 2 percent on average. Shares of Brazilian footwear ...
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ArticleCasual footwear sales rebound in 2021
As the world returned to more pre-Covid 19 normalcy, to the office and to social events, the branded casual footwear market recovered strongly by rising 19.5 percent in 2021 to $14,671 million from $12,272 million a year earlier. While impressive, the percentage gain did not equal those made by the ...
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News briefs
Deckers is the winner of Black Friday in the U.S. according to a broker
Deckers Brands, the parent company of the Ugg brand, was named the clearest winner of the Black Friday week in the U.S. by the footwear and apparel team at Wedbush Securities. Ugg was one of the only brands tracked by Wedbush that was less promotional during the week in the ...
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ArticleDeckers sees big potential for Hoka brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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News briefs
Ugg launches classic boot made with regeneratively sourced materials
The Californian lifestyle brand Ugg, which is a division of Deckers Brands, has launched a new Classic Mini Regenerate. The boot, available for adults and children, is made with materials from Atkins Ranch, a ranch cared for with regenerative traditions to help restore soil, encourage wildlife diversity, capture carbon in ...
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Article
Hoka hits new heights, aims for more
Deckers Brands is working to further enhance Hoka’s escalating sales trajectory and increase its brand awareness with a new “Fly Human, Fly” global marketing campaign, additional expansion outside the U.S. and a broader product reach that will tap into the trail, hike, walking, and lifestyle segments desired by key age ...
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News briefs
Deckers appoints a new head for the fashion lifestyle division
On July 11, Anne Spangenberg started as president of fashion lifestyle at Deckers Brands. She will serve on the company’s executive leadership team, reporting directly to Dave Powers, chief executive officer and president of Deckers Brands. Most recently, Spangenberg was chief merchant for Nike. She will lead Deckers’ fashion lifestyle ...
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News briefs
UGG partners with Savory Institute’s Land to Market program
UGG, the Californian brand part of Deckers Brands, is partnering with the Savory Institute’s Land to Market program to support the transformation to regenerative agriculture in the Australian sheepskin industry. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems that aims to improve the entire ecosystem ...
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News briefs
UGG launches its second carbon-neutral collection
UGG, the Californian brand part of Deckers Brands, launched its second carbon-neutral Icon-Impact Collection for spring/summer 2022, and plans a new Classic style featuring sheepskin sourced from farms that practice regenerative agriculture for the autumn of 2022. The Icon-Impact Collection features three styles, Fluff Yeah Terry, Fuzz Sugar Terry Slide ...
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ArticleUGG and Hoka grow but higher costs hit Deckers’ margins
UGG and Hoka One One drove Deckers Brands’ growth in the third quarter ended Dec. 31, but higher transport costs and supply chain bottlenecks impacted negatively on the company’s margins. The company noted that the most significant impact of supply chain disruptions are extended transit lead times and cost pressures ...
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News briefsCher is the new face of Ugg
Ugg has chosen Cher to feature in its latest marketing campaign. The brand dispatched Neil Favila to the singer’s house in Malibu, California, to photograph her while she meditated, watched movies and discussed her values and social causes. Cher donned Ugg’s Classic Mini and Coquette for the occasion. ...
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ArticleCasual footwear market fell by 13.1% in 2020
According to a study conducted by Shoe Intelligence in collaboration with Sporting Goods Intelligence, the branded casual footwear market fell by 13.1 percent in terms of invoiced dollars to an estimated level of $18.33 billion in 2020 due to the devastating impact of the Covid-19 pandemic on retailing and demand. ...
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News briefs
Everlane hires head of Ugg
The American apparel and footwear company Everlane has appointed Andrea O’Donnell, president of Deckers Brands in charge of the footwear brand Ugg, as its chief executive, replacing the founder Michael Preysman, who will become executive chairman. Both appointments are effective on Jan. 1, 2022, but O’Donnell will join the company ...
