All YouTube articles
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ArticleGoogle installs seamless shopping with new Shopify tool on Youtube
By installing a new Shopify connection on Youtube, the internet company is expanding the business opportunities for content creators, like influencers and brands. Up to now, Youtube creators were able to promote and sell products in live videos on Youtube – but for the purchase transaction, a change of platforms ...
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News briefs
YouTube Shorts has 1.5 bn monthly users
YouTube, the U.S. online video sharing and social media platform owned by Google, said that its Shorts service now has over 1.5 billion active, signed-in monthly users. The service enables to show videos of up to 60 seconds. It started in test mode in September 2020, followed by a full-blown ...
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ArticleMillennials and Gen Z are more likely to embrace luxury than older generations
As a new generation of younger, digitally-savvy shoppers comes to the fore in the luxury marketplace, new trends are emerging, a survey conducted by the Swedish retail banking, payment and shopping service Klarna showed. These include a stronger focus on sustainability, which leads to favor quality products that will last ...
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News briefsYouTube is testing shopping features
Google is testing the idea of turning YouTube into an e-commerce platform, according to a Bloomberg report. YouTube is currently testing through a limited number of channels the option to buy items that feature in videos. The ”goal is to convert YouTube’s bounty of videos into ...
