A new site to showcase France's shoe manufacturing and design tradition has been inaugurated in Romans-sur-Isère, in southeastern France. “La Cité de la Chaussure” (French for “Shoe City”) is a €3.3 million privately funded project gathering together start-ups and artisans, who can produce and sell their creations in the same place. La Cité de la Chaussure is located in Romans' city center, on a site that was previously occupied by a supermarket. Shoppers can also watch the work of the artisans, with the additional possibility of attending organized workshops. The local authorities hope that the new Cité de la Chaussure will also attract more tourists to the area.