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  • Kantar

    Kantar Media Reactions study 2021 sees local advertising strong besides digital channels

    Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...

  • Russian flag

    Counterfeiting still prevails in Russian fashion purchases

    In 2020, the Russian market for counterfeit luxury clothing, footwear, and accessories decreased by 12 percent, to 248 billion rubles (€2.87bn-$3.37bn). But, the legal market for premium brands remains smaller, being estimated at only 234 billion rubles (€2.71bn-$3.18bn), and experienced a stronger decline, falling by 15 percent, a research conducted ...

  • rafaela-biazi-0mfj0jJt0dY-unsplash

    Brazilian exports rise by a third in volume

    In the first half of 2021, Brazilian footwear exports rose by 17.7 percent in value to $389 million and by 32.3 percent in volume to 57 million pairs compared with the previous year when trade was depressed by the Covid-19 outbreak, according to data released by the local footwear association ...

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