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  • Brazil picture

    Brazilian exports return to pre-Covid levels in volume

    In the first eight months of 2021, Brazilian footwear exports rose by 33.4 percent year-over-year in volume to 75.2 million pairs and by 23.9 percent in value to $541.34 million, according to data released by the trade association Abicalçados. When compared with the first eight months of 2019, exports fell ...

  • Kantar

    Kantar Media Reactions study 2021 sees local advertising strong besides digital channels

    Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...

  • Russian flag

    Counterfeiting still prevails in Russian fashion purchases

    In 2020, the Russian market for counterfeit luxury clothing, footwear, and accessories decreased by 12 percent, to 248 billion rubles (€2.87bn-$3.37bn). But, the legal market for premium brands remains smaller, being estimated at only 234 billion rubles (€2.71bn-$3.18bn), and experienced a stronger decline, falling by 15 percent, a research conducted ...

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