Latest Data & Analysis

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    Companies must be sincere in promoting sustainability or risk a backlash


    With consumers demanding more sustainable and equitable products and being increasingly aware of corporate greenwashing, footwear brands must be authentic in marketing sustainable goods. Otherwise their communication strategy may backfire, trend forecasting company WGSN warned during a couple of webinars organized by the Italian trade fair Expo Riva Schuh. Greenwashing ...

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    Belarus may face a shoe shortage


    Nike, Lamoda, Sportmaster and Detsky Mir have notified the Belarusian government about a possible suspension of shoe exports to the country due to problems with a local labelling system that was introduced on Nov. 1. The companies complained, in particular, about issues arising from the Belarusian monitoring system, which generates ...

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    Footwear sales volumes, prices expected to rise in the coming months


    The volume of footwear and the prices of shoes are expected to increase over the next six months, according to a survey of experts published in the latest Business Condition Survey of World Footwear done in collaboration with Shoe Intelligence. Despite the improvement in the outlook, the panel expects that ...

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    Global personal luxury goods sales up 29% in 2021


    The global personal luxury goods industry is forecast to grow by 29 percent at current exchange rates to €283 billion this year, according to a survey released by the consultancy Bain & Company in collaboration with Fondazione Altagamma, the Italian luxury goods manufacturers’ industry foundation. Compared with 2019, the market ...

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    Casual footwear market fell by 13.1% in 2020


    According to a study conducted by Shoe Intelligence in collaboration with Sporting Goods Intelligence, the branded casual footwear market fell by 13.1 percent in terms of invoiced dollars to an estimated level of $18.33 billion in 2020 due to the devastating impact of the Covid-19 pandemic on retailing and demand. ...

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    Footwear stocks weaker in Q3 on profit-taking


    Overall, the price of footwear stocks dropped in the third quarter of 2021 compared with the previous three months on profit-taking after the sector had enjoyed a strong rebound in the first half of the year with the re-opening of the economy, following the easing of Covid-19-related restrictions and the ...

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    News briefs

    The athletic shoe market dipped by 8.2% in 2020


    The athletic footwear market has been performing generally better than the market for sports apparel and sports equipment in the last decade. Apparently, the opposite happened last year because of the Covid-19 pandemic, as many consumers didn’t buy a new pair of sneakers, except for running or exercizing, as they ...

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    Brazilian exports return to pre-Covid levels in volume


    In the first eight months of 2021, Brazilian footwear exports rose by 33.4 percent year-over-year in volume to 75.2 million pairs and by 23.9 percent in value to $541.34 million, according to data released by the trade association Abicalçados. When compared with the first eight months of 2019, exports fell ...

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    Kantar Media Reactions study 2021 sees local advertising strong besides digital channels


    Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...

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    News briefs

    Counterfeiting still prevails in Russian fashion purchases


    In 2020, the Russian market for counterfeit luxury clothing, footwear, and accessories decreased by 12 percent, to 248 billion rubles (€2.87bn-$3.37bn). But, the legal market for premium brands remains smaller, being estimated at only 234 billion rubles (€2.71bn-$3.18bn), and experienced a stronger decline, falling by 15 percent, a research conducted ...

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    Brazilian exports rise by a third in volume


    In the first half of 2021, Brazilian footwear exports rose by 17.7 percent in value to $389 million and by 32.3 percent in volume to 57 million pairs compared with the previous year when trade was depressed by the Covid-19 outbreak, according to data released by the local footwear association ...

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    Stocks of footwear firms benefit from the re-opening of the economy in Q2


    In the second quarter, stocks of footwear companies were generally higher as they benefited from the reopening of the economy, following the easing of Covid-19 restrictions, and a subsequent rebound in the consumption of clothing and shoes. Large U.S. footwear companies, which had already posted strong gains in the first ...

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    Big business on social media: Where digital natives shop


    The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...

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    Blockchain technology: hype or helpful?


    Blockchain technology (BT) is generally associated with cryptocurrencies, but it is rapidly being adopted in other sectors to streamline bureaucracy and foster transparency. In February 2019, the Italian industry ministry announced plans to set up, jointly with the computer giant IBM, a national scheme using BT to guarantee the traceability ...

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    Stocks of U.S. footwear companies rebound sharply in Q1


    The shares of the American footwear companies rebounded sharply in the first quarter of 2021 as the sector recovers from the market turbulence caused last year by the Covid-19 pandemic. American footwear companies are benefiting, like the rest of the equity market, from cheap and abundant money provided by U.S. ...

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    Global footwear consumption seen up 2.8% in 2021


    Global footwear consumption is expected to rise by 2.8 percent in volume this year as the market recovers from losses posted last year due to the Covid-19 pandemic, according to a projection established from the answers of a panel of experts for the latest Business Condition Survey of World Footwear. ...

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    The post-Covid world will pose new challenges


    The pandemic has acted as a strongly disruptive force in the global economy, triggering significant shifts in production processes, supply chain management, shopping habits and customer relations across many sectors, including the footwear and leather goods sector. These topics and the broader post-Covid globalisation process were discussed in the ...

  • News briefs

    Delay in Covid vaccinations may cost EU €123bn


    The delay that the European Union is experiencing in its Covid-19 vaccination campaign may cost the bloc €123 billion in lost economic activity in 2021, according to credit insurance company Euler Hermes. The EU is currently seven weeks behind its vaccination program, compared with a five-week delay in February, according ...

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    U.K.-EU trade heavily affected by Brexit, worse may be ahead


    Brexit has complicated life for merchants in the European Union exporting to the U.K., which highlights new paperwork requirements, higher administrative costs, delivery delays and uncertainty about what the rules of the game are now that the U.K. is no longer a member of the single market since Jan. 1. ...

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    Stocks of footwear companies fell by 16.3% in 2020


    Well functioning financial markets are providers of information and signals. We are analyzing last year’s performance of footwear companies, but also of luxury goods and e-commerce companies with a strong footwear component, to see how markets perceived some of the key players of our industry.