Adidas has decided to stop marketing SLVR, its premium fashion brand of clothing and footwear, after the current autumn/winter collection. It had been showing the line, introduced at the beginning of 2009, at Micam and other fairs. Starting in spring 2014, Adidas will come up with a new approach for sophisticated sportswear under its Sport Style sub-brand. The existing Adidas SLVR store in Miami will be re-modeled into an Adidas by Stella McCartney store. The store in Berlin will become an Adidas Trend store. The lease for the SLVR store in New York will run out at the end of this year. Meanwhile, the Adidas Group has reported a sales decline of 10.0 percent sales decline to €71 million for Rockport in the third quarter ended Sept. 30, with a drop of 4 percent on a currency-neutral basis.

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