Aerosoles has promoted Sandy Coviello to chief product officer, a newly-created role with an international dimension, and has rehired Alena Margolis for the role of senior vice president and general manager of USA Wholesale and First Cost. In her role as chief product officer, Coviello will spearhead design and technology innovation, product development and merchandising across all business units including wholesale, retail, e-commerce and international. Coviello has a 18-year experience with Aerosoles in general management, product, sales, and merchandising, and she previously led the USA Wholesale and First Cost business units. Alena Margolis, who has rejoined Aerosoles, has more than 20 years of industry experience. Most recently, she served as vice president of sales for Anne Klein. Prior to that, Margolis worked with May Company, QVC and Liz Claiborne. Earlier in her career, she worked at Aerosol in senior sales and planning positions.