Allbirds has joined the Global Fashion Agenda (GFA)'s new Associate Partners circle. The mission of the GFA is to mobilize the global fashion industry to set a common agenda for industry efforts on sustainability in fashion. The forum is also known for organizing the annual Copenhagen Fashion Summit. Its Associate Partners circle acts as a secondary board to GFA's strategic partners, offering another perspective on sustainability, with brands providing feedback and input on the initiatives developed by GFA and its strategic partners. Allbirds, known for its environmentally friendly shoes, uses new proprietary sustainable materials, such as eucalyptus fiber and SweetFoam, derived from renewable sugarcane.