André and San Marina, two of the shoe retail chains owned by the Vivarte group, are going to promote the sale of children's shoes. Turning into a more family-oriented retailer, the André chain will offer a range of children's shoes at selected locations in France from next February. The program will be led by Karine Bonillo, who worked previously for Bata and Du Pareil au Même. As for San Marina, it ran a contest to promote sales of the children's shoes offered at 43 of its stores between Aug. 28 and Sept. 6, in connection with the back-to-school season

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