Another American shoe retail chain, Shoe Carnival, reported a 34.1 percent drop in net income for its second quarter as its sales rose by only 0.8 percent to $166.7 million and the gross margin fell by 0.4 percentage points to 27.8 percent. On a comparable store basis, sales declined by 1.1 percent on lower traffic in the stores. While noting that Shoe Carnival enjoyed an 8.3 percent increase on a same-store basis in the second quarter of 2010, mainly due to a boom in the toning categories, the management blamed the recent weakness on a big decline in the volume and the average price of toning shoes sold, as well as bad weather conditions. Excluding toning shoes, comparable store sales increased by 1.8 percent, with non-athletic women's and men's shoes recording increases in the low single digits.