Antoine Arnault has been named head of communication and image at LVMH. Antoine is the son of Bernard Arnault, LVMH's owner and chief executive. Antoine Arnault, 41, currently leads Berluti and is also president of Loro Piana, the group's high-end knitwear brand. Alongside his new functions, he will also continue to fulfil these roles. At the age of 23, Antoine Arnault founded his first company, Domainoo, which was specialized in searching for and protecting internet domain names. He later joined Louis Vuitton, LVMH's flagship brand, where he served as director of communication, before taking over at Berluti in 2011. Other members of the Arnault family are involved with LVMH in executive positions. Delphine, Bernard's daughter, has been executive vice-president at Louis Vuitton since 2013. Alexandre, the first of three sons that Bernard Arnault has from a second marriage, is chief executive of Rimowa, the German suitcase brand that LVMH acquired in 2016. His brother Frédéric is in charge of Tag Heuer's “connected technology” operations.