ANWR, the big German shoe retailers' cooperative, will extend its trade show concept with a new platform for the selection of large-size shoes, with additional training workshops for saleswomen and a new premium trade show taking place at the same time as its Fashion Days. Additionally, ANWR's supervisory board gave the green light for a new order center for shoes and sporting goods at its head office in Mainhausen, Germany, where these and other events will be held from the beginning of 2014 on
Suppliers of large-size shoes and interested retailers will be able to meet at a new one-day event called ANWR XXL. ANWR already has a section for “oversize” shoes grouping about 50 retailers. The shoe cooperative expects about 50 international shoe manufacturers to present their extra-large footwear at the event. The new platform will premiere during the ANWR Second trade show in February.
Additionally, the cooperative will be introducing new workshops for sales assistants, which will take place on Sunday during ANWR Second. About 120 interested saleswomen will be able to attend workshops to learn more about products, fashion and psychology.
A new additional trade show will be presented by ANWR during the second half of the next year. The Scala trade show will take place at the same time as the ANWR Fashion Days, at the end of September. The Scala trade show is designed to present the premium collections of about 100 manufacturers on a separate exhibition space. ANWR is currently in talks with the Italian shoe industry association, Anci, to support the concept of the Scala trade show.
Furthermore, the supervisory board of ANWR approved the development of a new shoe and sport order center in Mainhausen. Planning has begun and ANWR will be extending its offer once again in the following years. Currently, 46 manufacturers have signed on to take part; the initial construction stage will involve a showroom area of about 4,000 square meters.
The order center will be located between the exhibition halls on the ANWR Campus area, linked with the existing buildings. The planned new building will include conference rooms and a year-round catering area, for a total of about 8,000 square meters.
The showrooms will be open for all shoe producers and will be accessible for all retailers, affiliated and non-affiliated. Thanks to a special turnstile, the ANWR trade show will still be reserved for members of the group. The suppliers will have access to the internet, logistical support and other services.
With the new order center, ANWR is aiming to offer both retailers and the industry an optimal platform. About 1,200 businesses from the shoe and sporting goods industry are within a two-hour radius of the planned order center. Construction should begin next spring.
Meanwhile, ANWR and its special-purpose bank, the DZB Bank, have announced some management changes. The bank, which handles centralized settlements for the group and others, will expand its executive board. Frank Schuffelen, a member of ANWR's executive board, and Hans Erich Seum, who has until now been the chief executive of another bank, VR Diskontbank, have been appointed to the executive board of the DZB Bank. They will assume their posts from Jan.1 and April 1, respectively. As a financial expert, Schuffelen will be responsible for controlling, whereas Seum will handle market development and take the place of Rainer Mühlhaus, who is going to retire in the course of next year. Günter Althaus, chief executive of the ANWR group, and Gerhard Glesel will continue to sit on the executive board of the DZB Bank.
As for Althaus, the 44-year-old manager has seen his contract as chief executive of the ANWR Group extended until 2016. Since he took on the position in May 2009, he has conducted many important initiatives including the acquisition of Garant Schuh + Mode and the launch of integrated data interchange processes. He has been with the German-based cooperative of shoe and sporting goods retailers since 2003, starting off as chief executive of the DZB Bank.