After breaking new sales records in 2014, the ANWR Group, Europe's largest buying group for shoe retailers, plans to intensify the development of omni-channel retailing and efforts to draw more consumers to its affiliated stores.

The management of the group is particularly pleased with the results of new initiatives involving a blend of TV advertising, online and offline shopping. It plans to make further investments in its online platform for shoe retailing, schuhe.de.

The group's total turnover jumped by more than €400 million in 2014 to €8.2 billion, with positive results in all retail segments and in financial services. The shoe retail segment, the biggest retail cooperative within the group, booked a sales increase of 5.1 percent to €1.7 billion, ending the year with a monthly year-on-year increase of 5.7 percent.

An even higher increase of 8.4 percent to €844 million was recorded in the sporting goods segment in the course of last year, with a 9.2 percent jump in December. In leathergoods, sales rose slightly to €85 million.

The group's financial services subsidiaries, ANWR Bank and Aktivbank, generated a turnover of more than €5.6 billion for the year, up 5.1 percent from 2013. Most of it came from centralized settlements in behalf of affiliated retailers in Germany and abroad. Additional revenues came from cash services for the retailers and from factoring.

Including various cooperatives such as ANWR, Garant, Rexor, Quick Schuh, Goldkrone and Sports 2000, the group has about 6,000 retail members running 10,000 shops in Germany and several other European countries.