ANWR Schuh has launched a cross-promotion project with Mattel, the U.S. toy marketer. ANWR’s major retailers, called BestPartners, enjoy the benefits of a joint campaign to target the youngest consumers: Children can participate in a lottery whose main prizes are 333 Barbie dolls. This is the latest cross-promotion activity of ANWR, which has previously teamed up with Sony, Mitsubishi and Smart.