Ara Shoes is looking back on a successful business year as the company's sales jumped to €550 million in 2011, up from €500 million. Ara Group is selling its products to 50 countries worldwide and employs 8,000 people. Although retailers and the shoe industry are confronted with a challenging fall/winter order season, Ara officials are staying positive. In addition to new collections under the Ara, Jenny and Ara Men brands, the company will be launching a new collection of bags encompassing 40 pieces in total.