Armando Honegger, an Italian marketing and design agency whose clients include the GDS fair in Düsseldorf, is developing a project called I-Shoes Made in Italy, which will promote 19 high-end shoe brands and seven accessory brands. The agency plans to retail the labels in its soon-to-be-launched stores and to later distribute them abroad through local partnerships. The names of the brands have not been disclosed, as the agency is still finalizing contracts. However, it is understood that the first talks concerning foreign markets have already taken place in China.