As reported in our last issue, a French startup, Saola, launched a campaign on Kickstarter on May 23 to collect funds for the development of its new eco-friendly shoes. After only 13 days, the brand reached its goal of raising a first batch of $25,000 to get the production started. Saola has decided to go for more with a new “stretch goal” of €40,000 by June 28, when the campaign will finish.

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