At this year's Micam show in February, a team from...

At this year's Micam show in February, a team from the Católica Porto Business School conducted a blind test to elucidate perceptions of footwear made in Portugal. Specifically, they sought to determine the effects of communication from Apiccaps, Portugal's footwear and leathergoods industry association; the influence on customers of knowing ...

Keep reading this article by becoming a member


Enjoy unrestricted access to Shoe Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already a Shoe Intelligence subscriber? Sign in here.