Auri Footwear, the 4-year-old U.S company known for its patented Works technology, has signed a worldwide footwear licensing agreement with Robert Graham, an eclectic American fashion brand. Auri is holding discussions about new licenses and co-branding opportunities with several other upscale brands as well as with luxury retailers.
The first Robert Graham shoe collection will come out for the fall/winter 2012-13 season. It will include sport, dress and casual styles featuring Auri's patented technology, which is said to deliver groundbreaking comfort in fashion footwear. The proprietary technology will be integrated with fashion-forward designs, Italian suede and other leathers, contrast stitching, hand-burnished treatments, intricate perforation details, printed leather interiors and other unique features.
Initially, the line will be mostly sold in North America, which is the primary market for Robert Graham as well as Auri, although the Auri brand has found some customers in Europe, Asia and the Middle East.
Auri added 23 new retail locations in the third quarter ended last Sept. 30, taking the total door count to 63. The company, which went public through a reverse merger last February to help finance its expansion, has reported a 183 percent increase to $287,453 in its sales for the quarter. Significant growth in the women's segment was directly attributed to a broader and more comprehensive collection. At the same time, more and more retailers have adopted Auri's older men's footwear line.
For the first nine months of its financial year, Auri's total sales grew by 65 percent to $761,277, with a 175 percent increase for the women's line to $359,546.