Ballin continues its international expansion with a new partnership agreement in the Middle East, a new store in Hong Kong and further promotion plans around the world. The Italian shoemaker has just signed a new partnership agreement with the Chaloub Group for the launch of the brand in the Middle East. Chaloub will be in charge of Ballin's brand development and management in the region, for which it will also develop a dedicated communication plan.
The Chalhoub Group, based in Dubai, is a major partner for the expansion of international luxury brands across the Middle East. Chaloub has a workforce of more than 12,000 people in 14 countries. Through its companies, affiliates and joint ventures, it operates a network of more than 650 retail stores across the Middle East in elegant surroundings.
Meanwhile, Ballin has opened its first monobrand store in Hong Kong, at Ocean Harbour City, and has reportedly plans for two more openings in the area. Ballin has a total of 15 stores around the world, nine of which are located in Russia. The others are in Milan, Venice, Kazakhstan, Dubai, Poland and now Hong Kong. Ballin has also announced a promotional event for the U.S. market to be held in New York at the end of the year. In the digital sphere, Ballin has recently revamped its website and launched its e-commerce platform, a wholly-managed platform accessible for purchases from all over the world, with products being sent directly from the company.
The Italian shoemaker posted revenues of €66,2 million in 2014, up from €63 million in 2013 despite the instability of its major markets, in Europe and especially Russia. Sales in the first semester of 2015 reached €32 million.