Balmain has launched its first collection of leather sneakers. The Paris-based fashion house, which is controlled by Mayhoola for Investments, believes that the entry into the new market will lead to a double-digit growth in 2019, after increasing its turnover from €136 million in 2016 to €180-185 million in 2018. The company has built a dedicated Italian unit in Scandicci with 40 employees, led by a former Puma manager, to produce shoes and bags. Two designers, one of whom worked previously for Nike, are in charge of creating the footwear models. The production site in Tuscany is a further step taken by Balmain after the inauguration in April 2018 of its first Italian boutique in Via Montenapoleone in Milan. Last December, Balmain presented its new logo, and in January it returned to fashion catwalks.