BasicNet, the company founded by Marco Boglione in 1994 through the acquisition of a former knitwear company, got a special prize at the Pitti Uomo fair in Florence last month as “the first marketplace in the history of clothing.” Today, BasicNet, which owns and licenses Kappa, K-Way, Sebago, Superga and other brands, inaugurated a special exhibition of retro computer objects at Cupertino, in the Silicon Valley of California. One of the items is an Apple 1 computer that Boglione had acquired at a Christie's auction in 2010. Boglione was fascinated by the refinement of the personal computer by Steve Jobs, who was only two years older than him. He says that his special business model and his professional life were always directed by the new opportunities offered by information technologies, even before they were announced. He already had the idea of creating a global marketplace for Kappa when he bought the former Maglificio Calzificio Torinese in 1994. Today, its marketplace connects 600 companies around the world for the production or distribution of its brands through its own IT system.