Bata India has announced that Way Finders Brands has become a wholly-owned subsidiary of the company. Way Finders Brands will trade in footwear, apparel and accessories in the wholesale and B2B segments. Bata India's urban wholesale division consists of around a dozen warehouses across the country. The division sells brands such as Bataline, Batatech, Macho, Remo, Comfortina, Kool Kids and Sandak. The distribution network includes 340 distributors and 45,000 independent footwear dealers. Bata India has recently announced new investments largely aimed at its retail expansion, with particular focus on new key locations such as shopping malls while also paying attention to e-commerce initiatives.

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