Becky Gebhardt has been named to the new position of senior creative director for Crocs, handling concept creation in sales and brand strategy as well as improving the customer experience. She comes from Avelle, where she was vice president for creative, P.R. and online experience. Before that she was vice president for creative at Land's End. Meanwhile, Russ Hammer, who resigned as chief financial officer of Crocs just before Christmas, has now joined Orbitz Worldwide, the publicly trading online travel site based in Chicago.