Bernd Hummel, the longtime licensee of Pentland Group for the Kangaroos brand, based in Germany, appointed Adrian Bejan for the newly created position of senior global sales manager at the beginning of December. Bernd Hummel created the position in order to develop international sales for its sneaker brand. The company has recently widened the territory of the Kangaroos license to the markets of Denmark, Sweden, Norway and Finland. These markets were previously handled by another license, Viking Footwear. Before joining Bernd Hummel, Bejan worked as global sales manager for style collaborations at Adidas. The 37-year-old was responsible for Adidas' collaborations with other fashion brands, like Ralf Simons, Rick Owens, Yohji Yamamoto, Alexander Wang, Porsche Design Sport, Kolor, Paul Pogba and Consortium.