Bread & Butter will host only about 550 companies at its new venue in Berlin’s Tempelhof airport next July 1-3, compared with 800 at its last session in Barcelona. The chief organizer, Karl-Heinz Müller, says his show will be more selective, eliminating in particular several small Spanish firms. As the show will use eight former hangars, distributed over 71,000 square meters, instead of four classical exhibition halls, it will be better able to segment its offer.
The return of B&B to Berlin is proving very beneficial for the simultaneous Premium exhibition, which expects to host more than 900 collections, compared with 800 before, in seven halls totaling more than 25,000 m². One novelty will be a so-called “Area Web-Mobile” that will showcase virtual stores and virtual fashion shows as well as developers of websites.
As previously reported, the Barcelona Fair is reacting to the departure of B&B by staging a new fashion fair at the same place. Called The Brandery, the new show should start off with about 250 exhibitors from Spain and other countries at its first edition, running on July 7-9. They will be divided into three main areas: trendy design, denim and streetwear, and sneakers. Custo Barcelona is expected to participate in this show as well as in B&B in Berlin.