Big Dog Holdings is launching a new website for The Walking Company (TWC) in the USA, claiming that it will be the largest virtual store for comfort shoes in the world. Big Dog Holdings, which controls both the TWC and Big Dog chains, has reported an overall sales increase of 5.0 percent to $55.9 million in the 2nd quarter ended June 30. The rise is attributed primarily to the addition of 27 new TWC stores, expanding the network of these comfort shoe shops to 160 doors. On a same-store basis, sales grew by 6.4 percent at TWC, while declining at Big Dog stores. TWC led its gross margins steady at 2.4 percent, but Big Dog’s margin declined. The group had a net loss of $188,000 for the period, compared with a net profit of $641,000 for the year-ago quarter. While Big Dogs’ business has struggled, TWC has maintained a steady growth and plans to add to its 160 stores.