Birkenstock unveiled its latest collection at Sole DXB, Dubai’s biggest street festival, on Dec. 5-7. The annual Sole DXB festival serves as a regional platform for footwear, fashion and arts. The launch, within the framework of Birkenstock’s international expansion strategy, took place shortly ahead of the brand’s entrance into the Indian market. Birkenstock opened its first mono-brand store at Terminal 3 of the Indira Gandhi International Airport in Delhi on Jan. 27, while concurrently launching its Indian online shop at www.birkenstock.in.
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