Birki’s, the ecological brand of Birkenstock, has started a cross-branding...

Birki’s, the ecological brand of Birkenstock, has started a cross-branding campaign with Weleda, a German producer of natural bath lotions and cosmetics that also offers foot balsams and skin creams. Point-of-sale displays with Weleda testing tubes and other joint marketing materials are being presented in German pharmacies and shoe stores. ...

Keep reading this article by becoming a member

barrier_image_SI

Enjoy unrestricted access to Shoe Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already a Shoe Intelligence subscriber? Sign in here.