Birki’s, the ecological brand of Birkenstock, has started a cross-branding...
Birki’s, the ecological brand of Birkenstock, has started a cross-branding campaign with Weleda, a German producer of natural bath lotions and cosmetics that also offers foot balsams and skin creams. Point-of-sale displays with Weleda testing tubes and other joint marketing materials are being presented in German pharmacies and shoe stores. ...
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