Brandos, which is described as the leading Swedish shoe e-tailer, has reportedly revealed a plan to become No. 1 in both France and the whole of Western Europe. Founded in 2006 in Stockholm by Fredrik Juto and Karl-Johan Pantzar, the company specializes in good-quality, lesser-known brands. Instead of aggressive marketing, it goes for word of mouth, discreet campaigns and the support of many of the fashion industry's leading bloggers. The company has installed Arnaud Caillot as country manager for France.