The Berlin edition of Bread & Butter scheduled for next Jan. 26-28 has been cancelled due to a lack of sufficient registrants for the show, which has become more and more national in scope since the recent launch of B&B Barcelona. Karl Heinz-Müller, president and founder of B&B, said that “it would be counter-productive” to organize the event despite the waning interest for the Berlin edition.
Important sports lifestyle brands like Adidas or Onitsuka Tiger pulled out from the Berlin event, partly because of a decline in the number of visitors last July, compounded by the organizers’ recent decision to raise stand rental prices in Berlin and Barcelona in return for no charges for visitors. Müller and his team, who will continue to be based in Berlin, will now concentrate their efforts on the younger and more international Barcelona edition of Bread & Butter, which will take place as scheduled next Jan. 17-19, hoping to fill the 20 percent portion of its space that has not been rented out yet.
Several jeans companies that contributed to create B&B said they were sorry to miss such the Berlin show, considering it an important fair for the German market. It’s not clear whether other smaller Berlin shows such as Premium will benefit from B&B’s cancellation. Show organizers in Düsseldorf and Munich hope to win over some of the business. Some of it may well go to CPH Vision, a lifestyle and future-oriented fashion fair in Copenhagen that has been gaining ground as a platform for the whole Scandinavian market. More and more German and English-speaking visitors could be spotted at its last edition in August.