The organizers of the Bread & Butter show have decided to keep staging it in Berlin for the coming winter edition, which is now scheduled for Jan. 19-21, 2015, parallel to Premium, Panorama and Bright like in the past. The majority of exhibitors and trade visitors were skeptical about holding the event in Barcelona and demanded that it should take place as usual in Berlin. Karl-Heinz Müller, chief organizer of B&B, publicly apologized for his previous decision to move the show back to Barcelona.
The idea of two additional days for the general public at this year's summer edition of the show has also been withdrawn because of opposition from the majority of the exhibitors
During this year's summer edition of the show, Müller had announced that it would return to Barcelona for its winter edition, remaining in Berlin only for its summer edition. Although the show has a contract until Jan. 2019 with the city of Berlin for the use of the former Tempelhof airport, the organizers signed a contract with the Fira de Barcelona for the next three winter editions, with the possibility to extend the partnership in the future.
The next winter edition was supposed to take place on Jan. 8-10, 2015, in Barcelona, thereby becoming the season's first fashion event. The London Fashion Week is set to take place on Jan. 10-12, followed by Pitti Uomo in Florence on Jan. 13-16 and Who's Next in Paris, starting on Jan. 23.
According to the organizers of B&B, the decision in favor of Barcelona had been taken in order to accommodate the Southern European markets, thus covering Europe completely. Following its decision to stay in Berlin, the Bread & Butter show is considering an additional event in Barcelona in the future.
B&B's about-face is a victory for Premium and Panorama, which decided to stick to their usual dates, attracting more exhibitors. Both of the shows indicated that they planning to expand their exhibition space as a result. Premium, has announced that it will expand its exhibition space by 17 percent to a total of 27,000 sqm at the coming winter edition of the show, as compared to the last edition held in July. A neighboring fashion trade show for premium streetwear, Seek, will move to a bigger venue.
Premium will be challenging Bread & Butter by expanding its exhibition space to the five-level Kühlhaus, which was formerly used partly by Seek and covers a total of 290,000 sqm. Seek will move to a new location called Berlin Arena, an area of 64,583 sqm next to the river, and thereby almost triple its exhibition space. For the moment, the organizers are still unable to mention the impact of the move on the shoe sector. More than 100 shoe brands exhibited last year at Premium in a dedicated hall for the shoe sector. Other shoe brands, like Superga, Diadora, Toms Shoes and Pajar Canada, had their stands in distinctive halls.
The plans for a show in Seoul remain unaffected. According to tentative dates, the new Asian edition of B&B will take place in Seoul on Sept. 3-5, 2015. Müller announced a few days ago that the show in Seoul will be “a city-wide festival of fashion and not a classic trade show.” Tentatively scheduled for Sept. 3-5 next year, it will have a high lifestyle content and will be directed at buyers all over Asia.