British footwear has cachet around the world, as evidenced by the increasing demand from stores in Asia and the U.S., which U.K. factories are working hard to fulfill. The British Footwear Association is taking more and more companies to international trade shows such as GDS in Germany and Magic in the U.S., where British companies have their own sections. At Micam, the BFA even has more exhibition space, where it showcases 70 companies. In particular, people are showing interest in high-end men's welted shoes.